Journey 9 · Dormant: seasonal reactivation waves (ACT-31 · REC-30 · REC-06): Review Pack

Journey 9 · Dormant: seasonal reactivation waves, Layer 2 (ACT-31 · REC-30 · REC-06) · Review pack · DESIGN STAGEPack version: 19 Aug 2026, 16:47 (London) · source of truth: J9/content.json

One wave engine over the dormant pool: campaigns plug in, triggered journeys outrank it, legacy blasts stop

The buildable spec: the TO-BE map tab (entry, splits, waits, exits, suppressions) and the decisioning matrix on the Campaign brief tab (who gets what, with copy).
The contact rules: the global set on the Reference tab, plus this journey&rsquo;s own applications and exceptions in the TO-BE map&rsquo;s rules panel. Both bind the canvas.
The data: the pin table below; each pin&rsquo;s status and owner is the build dependency list.
Not a dependency: the next-best-action decisioning engine. It compiles the same rules this pack states and its attributes are adopted when they land; this canvas launches on Braze-native logic plus the ruled exclusion segments.

For: Sheran (gate) and the Gate-1 circle: CRM, Analytics, Marketing; Eng briefed, no Product gate.
The one change: Scattered seasonal and anniversary blasts become one governed wave engine, and the Summer Leisure Wave is wave 1.
How to read: Live (watch it as the customer) · AS-IS (today) · TO-BE map (the build logic) · Campaign brief (the plan) · Design brief · Process & actions · Engineering brief · Reference.
Status: design stage; treatments and copy are draft until this journey’s design brief is approved. The 28 Jul rulings are applied throughout (DL-108/109 as amended, DL-006 whole base + the anniversary collision rule, DL-010, DL-009 commissioned, DL-125 adopted). Design’s Railblazer response is in review (Design brief tab).

📮 How to feed back (this pack IS the review): read it, then put everything in the feedback form: as many points as you like, and submit again any time more occurs to you. Every point gets an answer. Sign-off comes after the changes round, recorded per team.

ValidatedAnalytics validation requiredData / build outstanding

Live experience, view controls