Journey 5 · Never-transacted · first win (ACT-19): Review Pack

Journey 5 · Never-transacted to first win (ACT-19 · ACT-24 · ACT-12 · ACT-15 · ACT-31) · Review packPack version: 5 Aug 2026, 11:39 (London) · source of truth: J5/content.json

First win: make trying feel risk-free

For: Sheran (gate) and the Gate-1 circle: CRM, Analytics, Product, Eng, via the feedback form.
The one change: A state machine owns the never-transacted customer until the win event hands them to Journey 1.
How to read: Live (watch it as the customer) · AS-IS (today) · TO-BE map (the build logic) · Campaign brief (the plan) · Design brief · Analytics brief · Engineering brief · How we work · Reference.
Status: first-pass draft, 20 Jul 2026, nothing signed. Copy stays draft until this journey’s design brief is approved.

📮 How to feed back (this pack IS the review): read it, then put everything in the feedback form: as many points as you like, and submit again any time more occurs to you. Every point gets an answer. Sign-off comes after the changes round, recorded per team.

ValidatedAnalytics validation requiredData / build outstanding