Journey 10 · Returning transactor: home re-entry: Review Pack (design stage)

Journey 10 · Returning transactor: home re-entry · Review pack · DESIGN STAGE (Gate-1 DEFINE)Pack version: 19 Aug 2026, 16:47 (London) · source of truth: J10/content.json

Recognised on arrival: one home framework, not ten Home hacks

The buildable spec: the TO-BE map tab (entry, splits, waits, exits, suppressions) and the decisioning matrix on the Campaign brief tab (who gets what, with copy).
The contact rules: the global set on the Reference tab, plus this journey&rsquo;s own applications and exceptions in the TO-BE map&rsquo;s rules panel. Both bind the canvas.
The data: the pin table below; each pin&rsquo;s status and owner is the build dependency list.
Not a dependency: the next-best-action decisioning engine. It compiles the same rules this pack states and its attributes are adopted when they land; this canvas launches on Braze-native logic plus the ruled exclusion segments.

For: Sheran and Product for the scoping session, then the Gate-1 review group.
The one change: Journey 10 becomes the lifecycle-state home framework every journey lands on: one state model, one slot map, one governance rule.
How to read: Live (watch it as the customer) · AS-IS (today) · TO-BE map (the Home slot map) · Campaign brief (the plan) · Design brief · Process & actions · Engineering brief · Reference.
Status: Gate-1 DEFINE, the earliest stage of the ten. Every treatment and copy direction is draft and nothing is signed. Ruled 28 Jul: DL-114 ratified as the direction (Product works it through at the scoping session; nothing builds before the DEFINE gate) and DL-029, the landing default, with the recorded condition that this pack’s walkthrough reaches the other packs’ standard before the Product session.

📮 How to feed back (this pack IS the review): read it, then put everything in the feedback form: as many points as you like, and submit again any time more occurs to you. Every point gets an answer. Sign-off comes after the changes round, recorded per team.

ValidatedAnalytics validation requiredData / build outstanding

Live experience, view controls